Year
2024
Client
David Andersol
Category
Branding, Marketing and Web Design
Product Duration
2 Months
Mercer & Fifth, a contemporary New York clothing label, approached Ace’s Haus with a vision to launch their brand into the highly competitive fashion market. They needed a strong brand identity, digital presence, and e-commerce platform that captured the essence of their clothing line—minimalist yet bold, designed for modern urban lifestyles.
The primary goals of this branding and web design project were to develop a distinct and memorable fashion brand identity, create a seamless e-commerce website that elevated the shopping experience, and implement a marketing strategy that positioned Mercer & Fifth as a standout player in the New York fashion scene.
Our team began with extensive research into the fashion industry, focusing on both emerging and established New York brands. We identified design trends and audience expectations while looking for ways to differentiate Mercer & Fifth’s aesthetic. Collaborating closely with the founders, we built a brand identity that embodied New York’s urban sophistication—clean lines, monochrome tones, and bold typography—while highlighting the label’s commitment to sustainable materials and ethical production.
For Mercer & Fifth, we designed and developed a fully custom e-commerce website that combined sleek visuals with intuitive functionality. The design featured high-impact photography, modular product layouts, and a streamlined checkout process to ensure a smooth customer journey. We paired this with a marketing strategy centred on digital branding, social media storytelling, and influencer collaborations, amplifying the label’s presence across fashion-driven platforms.
The launch of Mercer & Fifth was a success. The brand quickly established a distinctive identity that resonated with style-conscious New Yorkers and global online shoppers. The e-commerce site drove strong engagement and sales, while the cohesive branding elevated customer perception of quality and exclusivity. Mercer & Fifth’s debut showed how strategic brand design and digital execution can empower an emerging clothing label to stand out in one of the world’s most competitive fashion capitals.
Fashion branding, clothing brand identity design, e-commerce web design for fashion, New York clothing brand marketing, sustainable fashion branding, fashion digital strategy, web design agency for apparel brands, fashion identity and branding.
